Improbable British Winter Olympic heroes Eddie "The Eagle" Edwards uses the dry slopes celebrating its 30th birthday.
The Derbyshire Swadlincote Ski Center opened in late 1987 after more than a year of construction work.
Built on the abandoned tip of coal wastes, it was opened by Graham Bell, a five-time Olympic athlete and ski sunday host.
The center's boss said that it is a "stay relevant" challenge.
Tony Freeman, a local businessman, built a 160-meter-high slope in the late 1980s.
Then it was sold to the leisure industry and hotel entrepreneur John Nike in the 1990s, extending the site to include toboggan runs.
Eddie "Eagles" Edwards won his last result at the 1988 Winter Olympics in Calgary, where he spent five years at the University of Leicester.
He recalled: "I actually think Swadlincote is a very good dry ski resort.
"This is a decent length because there are some dry ski slopes that are very small and you will do one or two rounds and you will finish.
"I think there is a very good sense of the Alps.
"You have slopes and toboggan runs ... When you sit in a bar, you feel like you're sitting in Austria or Switzerland."
Despite the support of Eddie Edwards and others, the business may fluctuate, especially as the rise of indoor artificial slopes squeezes the market.
"We did get a lot of school lessons before the ski trip and people had to refresh before going on vacation," said Gemma Whetton, slope manager.
"Now we are facing the challenge of increasing the number of vacations and full-year arrivals."
Dry slope skiing is considered a good introduction before skiing.